ABOUT US
Mproject is Metrox’s creative lab. A small team with wide antennas. We explore culture, design products with personality, and build brands that can walk on their own two feet. Think of us as a studio where ideas get tested, tuned, and launched into the world.
We shape brands. We design products. We build stories people enjoy living with.
Our work blends product design, brand direction, content creation, and experience crafting. Everything we touch starts with curiosity and ends with something fun, useful, and expressive.
FREDDIE BEH
The Man behind MPROJECT
His journey began with a restless curiosity for style, people, and the sparks that happen when good ideas meet good timing. As co-founder of Metrox, he shaped the company into a brand-building playground, nurturing labels that speak to culture and emotion.
At Mproject, Freddie leads with the same energy: marketing instinct, industry experience, and the vision to turn creative experiments into living brands.
SELECTED CREATIVE WORKS
Our Creative Style
We believe brands breathe when they have personality. Mproject blends strategic thinking with intuition, mixing product design, storytelling, and culture-shaping into one creative flow. We call it: play with purpose.
FOOTWEAR & APPAREL
BAGS & ACCESSORIES
STRENGTH
Two decades in lifestyle retail have shaped how we think, build, and execute.
We understand Indonesian consumer behavior not from guesswork but from years of running our own brands and watching customers up close. We know how to display, position, and sell products in an elevated way.
We have access to reliable manufacturing networks, product development capabilities, and international import pipelines.
This combination lets us move fast, build smart, and launch brands that actually work.